Transparent most popular show on Stan despite lacklustre preview ratings on Nine

Sneesby

Sneesby

Amazon Prime series Transparent has been the most viewed show on new streaming joint venture Stan since the platform’s official launch on Australia Day, its CEO Mike Sneesby told Mumbrella.

His comments came after Nine presented a special screening of the first two episodes of the US show, which tells the story of a Los Angeles family following the discovery that their father Mort is transgender, last night at 10pm and 10.40pm which drew a disappointing 178,000 viewers and 130,000 viewers tune in respectively, putting it fifth in the timeslots.

However, Sneesby dismissed it as having run in a competitive late night timeslot, adding: “Our goal with Transparent wasn’t about the ratings. Our goal was to ensure that a program that is exclusive to Stan that Australians got the opportunity to hear about.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.