Transport for NSW seeks creative agency for behaviour change campaign

July 13, 2020 11:52

Transport for NSW is seeking a creative agency for a 12-month behaviour change campaign.

An online briefing session with interested agencies was held last week, with one participant claiming there were upwards of 80 agencies on the call.

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Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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3 COMMENTS

Need to change that behavior 13 Jul 20

80 agencies on a call, for a pitch, for 12 months. lol

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Yeah but 13 Jul 20

There’s a $450k budget to do a bit of research. They just can’t decide whether campaign production costs should be included in that or not!

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Brett 16 Jul 20

This has been working for decades:
https://yourmove.org.au/

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