Transport for NSW seeks creative agency for behaviour change campaign
Transport for NSW is seeking a creative agency for a 12-month behaviour change campaign.
An online briefing session with interested agencies was held last week, with one participant claiming there were upwards of 80 agencies on the call.
80 agencies on a call, for a pitch, for 12 months. lol
There’s a $450k budget to do a bit of research. They just can’t decide whether campaign production costs should be included in that or not!
This has been working for decades:
https://yourmove.org.au/