Transport NSW teams up with Sydney Swans on road safety campaign via Gemba

Transport for NSW and creative agency Gemba have launched the latest execution of the long-running “Get Your Hand Off It” campaign with the Sydney Swans.

“Don’t Fly Blind” delivers a pointed message: don’t get distracted by your phone while driving. The campaign features three blind-folded Sydney Swans players, showing that looking at your phone while driving is just like playing footy blindfolded.