Travel Associates launches campaign highlighting isolated tourism hot spots

June 30, 2020 4:31

Picturesque and unpopulated Australian tourism icons are at the forefront of a new campaign from Travel Associates, created by BCM.

The campaign has been created to drive business as domestic travel restrictions begin to open up, with the brand admitting tourism in Australia is “on its knees”.

The campaign uses images from the libraries of Australia’s top photographers

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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2 COMMENTS

Traveller 1 Jul 20

I saw this today at Neutral Bay on the super site. Great idea but poorly executed for outdoor unfortunately couldn’t read any of it.

User ID not verified.

Another traveller 1 Jul 20

Looked brilliant to me! Loved it. Super impactful and stands out from the crowd.

User ID not verified.

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Travel Associates launches campaign highlighting isolated tourism hot spots

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