Travel company Scenic to launch TV push as short film illustrates ‘luxury’ positioning

Travel company Scenic Tours is poised to launch a TV-led campaign as the company looks to position itself as a luxury brand in a cluttered market.

https://vimeo.com/124994550

Animation company The Magnificent Itch has created a short film for the relaunch which aims to illustrate the upmarket “hand crafted” nature of the company.

A 90-second version of the film will also be created.