Emerging trends and role of traditional channels to be explored at Travel Summit

A second stream has been added to the Mumbrella Travel Marketing Summit, with Red Balloon chief executive Nick Baker, Red Planet head of commercial Michelle Sherwood and Carat CEO Simon Ryan all set to take part in the event.

Baker, the former chief marketer at Tourism Australia, and Sherwood will be joined by Mantra Group digital executive director Matt Granfield and JimJam Ideas managing partner John Speers in exploring emerging trends in travel marketing.

This session will be followed by a discussion on traditional marketing channels and what role they still have in a digital world.

Joining Simon Ryan on that panel will be Australia general manager for Tourism New Zealand, Tony Saunders.