TrinityP3 sets up subscription model for its 18-year agency database
Darren Woolley
TrinityP3 has opened its agency register to marketers who subscribe to the service, allowing access to 18 years of data that was previously only available to its own consultants.
The refreshed platform will allow marketers to search, shortlist and assess agencies across every discipline.
The register includes a natural language AI tool, underpinned by Anthropic’s Claude, which can match marketers with agencies that best fit their specific briefs.
So information shared by agencies for the purpose of pitches and tenders now being made available to anyone who’ll pay? Perhaps there’s a bit more of an explanation needed here?