How to “triple play” a news story
Dr Mumbo congratulates The Australian’s Darren Davidson on the lead story in today’s Media Section, which explains how Foxtel will announce it will offer consumers a “triple play” option of bundled options across subscription-TV, broadband and telephone services.
If the whole Foxtel “triple play” thing seems a bit familiar… it should.
As Davidson explains this move was, to use an expression favoured by The Oz’s business media writer, “foreshadowed” back on November 26 in a article entitled “Foxtel set to launch ‘triple play’.”
But a quick Google search reveals this is not the only “foreshadowing” The Australian has done of this “triple play” move, by the 50 per cent owned News Corp subsidiary.
This is an excellent piece of news gathering, however it is actually incredibly sad what has happened to The Aus Media.
Fair enough to talk up your own products, but not at the expense of any real news. The truth is it actually used to be very difficult to get News Corp stories in, as they had this idea of ‘editorial integrity’. Now it’s just the house rag, which surely is a policy of diminishing returns?
The OZ, your breakfast radio of news.
In your best radio announcer voice….
“Next up a triple play of Foxtel followed by your chance to win icy cold cans of coke”