Triumph tells women: it’s your right to express your opinion
On the same day as Australia’s plastic surgeons used talking bras to promote a breast alternations service, underwear brand Triumph has launched a campaign celebrating female self confidence.
The ‘It’s Your Right’ campaign – created by BCM – invites women to become citizens of ‘The Republic of Triumph’ and join a community where women are empowered to express their opinions, according to a press release.
The campaign centres on a Facebook competition where women are asked to declare a ‘right’ that is important to them. They can then vote for their favourite right. The top 10 rights will be declared part of the ‘Constitution of the Republic of Triumph’, which will be announced at a consumer event at Sydney’s Pitt Street Mall.
It’s so wonderfully inspiring to see two fellas who are so in touch with their feminine side. You’ve certainly created a localised movement here.
Anyone remember Dove?? Aren’t these “campaigns” getting a little boring now. I hope that most people can tell the difference between buying undies or face cream and being involved in something that makes a difference.