Trivago faces millions in ACCC fines after admitting misleading conduct
Hotel comparison site Trivago is facing millions of dollars in fines after admitting misleading conduct in its prosecution by the ACCC.
The case, which was launched by the ACCC in August, alleged the European based company’s 2017 advertising campaign gave the impression users would get the best hotel deals from its aggregation service, when in reality many of the highlighted prices were not actually the best deal.
At the time of launching the case, ACCC chair Rod Sims said: “We are very concerned that such platforms convey an impression that their services are designed to benefit consumers, when in fact listings are based on which supplier pays the most to the platform.”
Rightly so.
Can we add a fine for utterly terrible advertising too?
how dare you be mean to my beautiful Trivago girl
I booked into The Shalimar Hotel in Mumbai and because of the advertising by Trivago on my computer I cancelled and went with Treebo Anam International. Big,Big mistake it cost 50% more, I had plastic bucket and jug for the shower, The breakfast was inedible and the room was cleaned 3 times in 12 days the photos on my F/B page show the slum area and view from the hotel window. The noise was unbearable and went on most of the night Extremely unpleasant and expensive mistaken booking. Never again GS
You don’t have to be Einstein to question the motives behind the probable fortune Trivago has spent over the past two weeks of the Australian tennis open.
Despite the ACCC taking Trivago to task for misleading the Australian public in advertising last year, Trivago have in their advertising over the two weeks of the Australian Tennis Open walked a fine line in an attempt to mislead the Australian public that, when you book with Trivago you get a better price over that of the local hotel or resort operator.
Just check out some of the stills here from their advertising where the hotel price is higher that a OTA. http://www.portdouglasdirect.c.....fine-line/
Misleading the public and achieving that goal means that accommodation providers are deprived of up to 20% of their income yet all sit back in Australian tourism and do nothing