TRO launches in Australia after Retail Engine merger

UK experiential agency TRO has launched in Australia after merging with Retail Engine.

The announcement:

TRO, the UK’s largest experiential marketing agency, has opened in Australia following a merger with existing local agency, Retail Engine, expanding their current services beyond bricks and mortar into the out of store experiential arena.

Danielle Barclay of Retail Engine has been appointed Managing Director of TRO Australia which will have its base in Melbourne. “Following continued market growth in brand activation and experiential marketing, Australia is leading the global expansion for TRO. We look forward to drawing on TRO’s vast experience and our own local knowledge and expertise in innovative brand experiences to offer our clients the benefits of an integrated global team,” said Danielle Barclay.