Tropfest launches new viewing portal to push deeper engagement, re-engage audience

February 10, 2016 10:26

Tropfest 1 Still reeling from the sudden cancellation of its iconic short film festival last year, Tropfest is looking to re-engage fans with the launch of a new portal that allows audiences to view the back-catalogue of previously submitted entries at any time, online.

The festival, to be held in Sydney and at satellite venues around the country was cancelled just days after founder John Polson revealed that the event had suffered catastrophic financial mismanagement.

The news caused an outpouring of concern from fans concerned about the future of the event and its potential loss as an incubator of domestic film talent.

However, some filmmakers welcomed the event’s closure, saying it had not been good for the industry.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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