Trudi Sampola replaces Ben Willee to run Ikon Melbourne

Ikon has hired former OMD and Naked executive Trudi Sampola to run its Melbourne office.

She replaces Ben Willee, the former managing partner of Ikon Melbourne, who left the agency last month.

Sampola joins from employee engagement consultancy Fivefootfour, a company she founded.

Her previous roles include strategy director at OMD Melbourne and communications strategist at Naked in London. She was also an ‘inventiologist’ at brand innovation consultancy Inventium.

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