Truth in advertising

June 25, 2014 1:06

So here’s a delicious ad placement…

Sydney Opera House yesterday announced the programme for the Festival Of Dangerous Ideas.

It turns out that after a social media backlash, one idea – covering the topic of honour killings – was indeed too dangerous and has now been dropped.

But the ad for the festival is running next to the story on the SMH.

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Topics

SMH

1 COMMENTS

Tbone 26 Jun 14

Um, do we need to talk about how re-marketing works?

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