TSLA creative chief Hanyi Lee: Adland needs to take the word innovation off its pedestal
Hanyi Lee, the chief creative officer of Singapore hot shop The Secret Little Agency, told an audience at Spikes Asia that the word innovation has lost its meaning and the advertising industry needs to have a frank discussion about what it really is.
In a presentation titled ‘The truth is”, Lee told delegates: “I hate the word innovation. The word has lost its meaning. I don’t know what people really mean when they say it, and I don’t know what people take out of it when I say it.”
“We need to take the word off its pedestal and have an honest conversation about it,” she said.
Innovation comes from being brutally honest about what needs to get done, being responsive to change, and tackling a problem head on, Lee suggested.
