Tuesdata: After five years in the market, Amazon is now Australia’s biggest online retail player


Welcome to Tuesdata, our weekly members-only analysis of key metrics within the media and marketing industry.

In today’s edition we look more closely at the first set of data from the new Ipsos Iris digital audience metric. Further down we also check in on how the Unmade Index started the week

As well as access to all editions of Tuesdata, Unmade’s paying members can see our full archive, which goes behind the paywall after two months. They also receive discounts on tickets to Unmade’s growing list of industry conferences and other events.



Behind the Iris numbers

Digital art: Dall-E | Prompt: ‘An oil painting of a shop keeper with a giant till full of money’

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