Tuesdata: The marketers spending their way through the cost of living crisis

Welcome to Tuesdata, our weekly data-led analysis for Unmade’s paying members.

In today’s edition, we investigate how economic headwinds are impacting marketing budgets in Australia. We also examine the wider context of consumer confidence and spending.

Further down we also address a down day on The Unmade Index that saw SCA’s market cap fall below $185 million.

Everyone else hits the paywall a bit further down. Subscribe today to get all of our Tuesdata posts and access our full publishing archive, which goes behind the paywall after two months.