Turia Pitt fronts the first campaign for Avène from digital agency Slik

Ultramarathon athlete, Turia Pitt, has fronted a campaign for French brand, Avène’s sunscreen.

In the ad, Pitt describes how her life experiences have taught her the importance of being strong but also knowing when to be sensitive, reflecting the sunscreen’s properties of strong SPF protection for those with sensitive skin.

It is the first campaign from Slik, after it recently won a three-way pitch for the creative and media duties of a variety of Pierre Fabre brands in Australia.