Turo appoints The General Store to creative, unveils first campaign

Car sharing marketplace, Turo, has launched a new campaign highlighting its position as a category disruptor, via The General Store.

The brand recently appointed The General Store to its creative account, tasking the agency with rethinking car rental in a way that helps it grow its customer base.

“Our partnership with Turo is off to a great start,” said Sophie Lander, managing director of The General Store. “We loved the challenge.”