TV ad revenue recovers 0.5% in second half 2020

February 8, 2021 8:55

Industry body ThinkTV has released new data that shows that TV advertising recorded a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period.

For the 12 months to December 2020, the TV market recorded $3.45 billion in advertising revenue, down 10.7% compared to the 12 months to December 2019. For the same period, Broadcaster Video on Demand (BVOD) saw an increase of 40%.

Faced with difficult trading and economic conditions for the first half of FY2021, the total TV market – which includes metropolitan free-to-air, regional free-to-air, subscription TV and BVOD – recorded combined revenue growth of 0.5% compared to the same period the year prior.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.