Ten only climber as Seven and Nine’s ad revenues plummet for second half of 2015
Advertising revenues at the Seven and Nine Networks plunged by $32m and $18m respectively between June and December 2015 compared to the year before, according to new figures from Free TV Australia.
Network Ten recorded a 13% revenue increase to $359.7m from $317m the year before, off the back of much stronger ratings in the second half for shows like The Bachelor and Bachelorette.
Overall the metropolitan commercial free-to-air TV market was down by $5.5m, or 0.34%, to $1.549bn compared to the year before. Seven’s ad revenue fell to $596.4m for the half from $628m the previous year, while Nine slipped from $609.4m to $591.7m.
Don’t agree that all the success was due to MCN…..lets not forget that the short term market in TV only accounts for less than a third of revenues…..so a big part of the growth was pre-sold when TEN sales was still in house.
PLUS MCN did get the gift of audience growth to turn into cash….