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TV advertising revenue drops 5.9% amid ‘challenging market conditions’

February 5, 2020 5:19

Total TV advertising revenue dropped 5.9% in the first half of FY2020, compared to the same period the year before, according to new reporting from industry body Think TV.

The total TV market – which includes metropolitan free-to-air, regional free-to-air, subscription TV and broadcaster video on demand (BVOD) – recorded combined revenue of $1.95bn for the period.

“BVOD continues to buck general market performance trends”: Think TV CEO Kim Portrate

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Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics
ad revenue kim portrate Think TV ThinkTV
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