F.Y.I.

TV the most efficient media channel, according to ThinkTV study

September 11, 2017 10:18

A $1m study by marketing analytics firm Ebiquity, commissioned by ThinkTV, suggests TV is the most efficient media channel.

The announcement:

A $1 million study by leading independent marketing analytics firm Ebiquity has found that TV is the most efficient media channel when indexed across key participants from four of the economy’s biggest sectors: Fast Moving Consumer Goods (FMCG), Automotive, Finance and E-Commerce.

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