TV networks prepare for the 2013 ratings battle

Tim Burrowes

September 28, 2012 11:25

Mid-October is gearing up to be a crucial one for Australia’s commercial free to air networks as they unveil their programming plans for 2013.

The networks will hold a series of events as they aim to persuade advertisers and media agencies of the strength of local and overseas content.

Although presentations are generally also given in Melbourne and other metro markets, Sydney tends to attract the largest industry audiences for the events.

Unlike last year, when Ten was first to give its presentation to the market, this time round Seven will be first mover, with an event to be held in Sydney on Tuesday October 16.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Christine 28 Sep 12

no clear winner yet to emerge between Nine and Seven in the battle for overall audience.
When does the ratings period end? Nov? Both channels will be claming victory for sure.

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Paul 1 Oct 12

Ten, “fast-tracking”…I lol’ed. Homeland S02E01 showed in the US 6 or so hours ago, and they are “fast-tracking” it to show locally in 2 weeks time. Do they understand the definition of “fast” ? Perhaps they should use what little money they have left to buy a dictionary.

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