TV networks prepare for the post-Easter battle

Australia’s TV networks have begun their pushes for the post-Easter phase of the 2011 ratings year with all three beginning to promote a string of new and returning shows.

The move came as Nine accused Seven of “self-adulation that would make Narcissus blush” over its early ratings lead.

The end of next week will signal a two week Easter break from the official ratings period before battle resumes in May.

Seven this week began promoting Dancing With The Stars, Australia’s Got Talent, US crime drama Detroit 1-8-7 and the next series of Beauty And The Geek Australia.