TV networks stop releasing adspend data as push grows for another licence fee reduction

Tim Burrowes

April 30, 2017 5:59

Australia’s television networks have quietly dropped their decade-long practice of releasing details of advertising spend across national and regional markets for each of the major broadcasters.

The data – which was previously published every six months – had been the outside world’s main means of getting a snapshot of the networks’ individual sales performances and comparative advertising share.

It was provided by the TV networks and audited by KPMG.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

2cents 1 May 17

That goes against the whole notion of ThinkTV helping TV become more transparent for the market and makes one question what they are trying to hide from the industry.

Tim, I thought Ebiquity and Nielsen also provide expenditure numbers for the networks broken down by categories, advertisers, etc?

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