TV, OOH, print and radio all underperform in Group M worldwide media forecast
Group M’s worldwide media forecast, This Year, Next Year, predicts that the advertising industry will grow for the rest of this year and into 2020 across more than 60 markets, but notes that Australia’s growth forecast has contracted in response to economic uncertainty.
The report cites the federal election, the decline of housing prices, and the banking Royal Commission as reasons for lowered consumer confidence in the local market.
