Twenty/20 delivers easy win for Nine as Australia Day broadcast underperforms for Ten
Last night’s Twenty/20 cricket match saw 1.319m metro viewers tune in to Nine to see India defeat Australia.
The moment that had @Gmaxi_32 in stitches was a talking point from the first #AUSvIND T20: https://t.co/s0XnnLRkDk pic.twitter.com/WNgOeSgSH0
— cricket.com.au (@CricketAus) January 26, 2016
The match, which aired from 7.30pm, was the most-watched program of the evening and was also the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54).
The cricket delivered Nine a healthy audience share of 32.3 per cent, easily beating closest rival Seven who managed a share of 19.6 per cent. Ten’s audience share slipped below the 10 per cent mark, posting a share of 9.5 per cent as the ABC managed a share of 7.1 per cent.
Earlier in the day, the Women’s Twenty/20, which also saw Australia take on India, was watched by 292,000 metro viewers.
Ten’s broadcast of the Australia Day 2016 festivities from the Sydney Opera House, airing from 7.30pm, pulled in 356,000 metro viewers, with sport the clear preference, as Seven’s 9th night of the Australian Open was watched by 633,000. The night broadcast of the tennis did not air in Perth.
The broadcast of day nine of the Australian Open was watched by 514,000 metro viewers.
In the news battleground, Nine News at 6:00pm was watched by 1.071m metro viewers, sliding to 725,000 from 6:30pm.
Seven News at 6:00pm grabbed 970,000 viewers, dipping to 901,000 from 6:30pm.
On the ABC, 7.30 Report was watched by 361,000 and Restoration Man (8:30pm) pulled in 350,000.
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Listening to Channel 9’s woeful lot of commentators last night reminds me of how much I like both the ABC and Channel 10. The Channel 10 big bash commentators are much better for this form of cricket. Channel 9 cost Steve Smith his wicket because he has no choice but to talk to them. If channel 9 get the Big Bash it’s all over.
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Lots of callers on talkback radio in Melbourne regarding the conversation smith was having with the commentary team. I would rather hear the channel nine commentators then the ABC. They prattle on about everything but cricket.
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Anonymous, do you mean the ABC radio commentators?
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@Anon (comment 2). Are you deaf or something? 9 have to be the worst of the bunch. Or do you just work at Ch 9?
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I must be deaf too…. I tried as hard as I could, but couldn’t hear anything anyone typed on here
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The night tennis was on 7TWO in Perth.
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The 9 commentators are woeful. For people who have mostly played the game at the highest level they show a remarkable ignorance of it.
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