TV reporters less honest and ethical than newspaper journalists, says Roy Morgan study
TV reporters have become less trustworthy than newspaper journalists and talk back radio presenters over the past 12 months while only car salesmen are held in less regard than “advertising people”, according to Roy Morgan’s annual Image of Professions survey.
While Newspaper journalists remained unchanged with 82 per cent of people still holding an average, low or very low opinion of the profession, TV reporters were regarded as less honest and ethical than last year.
Only 15 per cent of the 598 Australians questions by researches said TV reporters have high moral standards, down from 18 per cent in 2014.
So do not tell her dad you work in adverting?
Its not the journalists it the trashy formats news directors are forcing on them. Useless “live crosses” to accidents that happened hours earlier. Updates outside courts that have closed and parliaments that are not in session, etc.
Remarkably insightful survey. Bravo. Love watching the intelligent Gruen programs, which always clearly portray the alarming ethics of the marketing communication industry.