TVCs need to hit the sweet spot in the battle for attention
In a competitive landscape, impact is as important as context, writes Foxtel Media’s director of customer engagement, Toby Dewar.
TV viewing has undergone a revolution with the explosion of on-demand, streaming platforms offering a plethora of choice for viewers.
The “attention economy” is building momentum as marketers look for more effective ways to engage audiences in this new world. It’s an exciting time, with new technologies and multi-channel platforms offering many more options for brands to trial innovative approaches to campaigns.
