Twenty3 picks up promitional duties for upcoming UFC bout in Melbourne

Twenty3 has been appointed as the agency for branding, fan engagement and activation initiatives for the forthcoming UFC®193: ROUSEY vs. HOLM event at Etihad Stadium in Melbourne on the 15th November 2015.

The release:

Following a competitive pitch, Twenty3 Sport + Entertainment has been appointed by UFC®, the leading mixed martial arts (MMA) organisation, to manage the branding, fan engagement and activation initiatives for the forthcoming UFC®193: ROUSEY vs. HOLM event at Etihad Stadium in Melbourne on the 15th November 2015.

UFC 193’s main event will showcase UFC women’s bantamweight champion Ronda Rousey defending her title for the seventh consecutive time against challenger Holly Holm. In the co-main event, champion Joanna Jedrzejcyk will meet Valerie Letourneau in the UFC women’s strawweight title bout.

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