News

Twinings PR push will see launch of Australian tea blend

March 8, 2011 11:13

Venerable tea brand Twinings is to launch a blend of Australian tea in a marketing stunt developed by agencies Naked Communications and Mitchells.  

The 300-year-old company will create the Australian blend to sit alongside its English Breakfast, Irish Breakfast, Russian Caravan and NZ Breakfast blends

The final version will be chosen via a public vote.

The campaign – which will be driven by PR will also be supported by advertising.

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I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics
Adam Ferrier Matt Houltham Mitchells Naked Communications tea Twinings
2 COMMENTS
macsmutterings 8 Mar 11

Please don’t call it Outback Tea

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Tea drinker 8 Mar 11

I remember that Twinings launched an Australian blend a couple of years ago. Wasn’t it called Simply Tea? In response Bushells launched an great attack in the brand with Stephen Curry as the anti-ettiquette ambassador

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