A very Twisties live stream

The phrase ‘world first’ is often bandied around too liberally by marketers and agencies looking for excuses to spend money on speculative technology and efforts.

But in the case of chip brand Twisties it seems they may really have come up with a ‘world first’ execution, the first time someone has been streamed eating Twisties on Facebook Live.

And not only that, but the good folk at Soap Creative, who picked up the account a couple of months back, managed to ring out an hour – 60 whole minutes – worth of content from it. Exceptional.

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