Twitter ad traffic and usage decline amid Elon Musk’s ‘all-time high’ claims: Similarweb

Twitter advertising traffic and usage have continued to decline year over year according to data from Similarweb, disputing Twitter chief executive Elon Musk’s claims of “record high” user engagement and that advertisers are returning.

Traffic to Twitter’s ads portal in March declined 18.7 percent year over year and worldwide visits to the site dropped 7.3 percent, according to Similarweb’s estimates.

Unique visitors also declined 3.3 percent for the month, and time on the Twitter site remained steady at 10.6 minutes.