Twitter Australia moves PR account from Thrive PR to Ogilvy

March 4, 2014 11:48

Social media platform Twitter has moved its public relations account from independent firm Thrive PR to Ogilvy Australia.

The move comes 12 months after the agency won the high profile PR account in a competitive pitch.

Dickson Seow, Twitter’s Asia Pacific head of communications, told Mumbrella the move was because the company wanted to align its PR agencies across the region.

“As the Twitter business has grown across the APAC region, we need to have a centralised agency partner across multiple markets to manage our PR programs,” said Seow.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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