Twitter grows data licensing revenue by 20%, and promises to take a more ‘proactive’ approach to online safety
Social media giant Twitter has seen an increase of 20% for both its total advertising revenue and its income from licensing data.
In addition, the financial results report for investors used the word “proactive” 11 times to communicate the company’s desire to be seen as taking a stronger – and indeed more active – stance on abusive content.
Total advertising revenue for quarter one of the calendar year was US$679m, an increase of 18%, or 20% on a constant currency basis, the company said. Data licensing and other revenue totalled US$107m, an increase of 20%.