Twitter grows data licensing revenue by 20%, and promises to take a more ‘proactive’ approach to online safety

Social media giant Twitter has seen an increase of 20% for both its total advertising revenue and its income from licensing data.

In addition, the financial results report for investors used the word “proactive” 11 times to communicate the company’s desire to be seen as taking a stronger – and indeed more active – stance on abusive content.

Twitter said it had a solid start to 2019

Total advertising revenue for quarter one of the calendar year was US$679m, an increase of 18%, or 20% on a constant currency basis, the company said. Data licensing and other revenue totalled US$107m, an increase of 20%.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.