Twitter launches dedicated handle @TwitterTVAU ahead of winter TV launch

Twitter has stepped up its push to get more conversations about Australian TV happening on the platform by launching a dedicated handle @TwitterTVAU.

The new handle has launched in time for the winter TV slate which starts this in earnest this evening with Channel Seven launching House Rules, Nine debuting new show Reno Rumble and Ten showing the returning Masterchef.

In its first tweet the new account said it would “highlight the best” TV and Twitter integrations and must tweet TV, as it launched just ahead one of the biggest nights of the year

Hi! This is a new @TwitterAU account to highlight the best Aussie #TVxTwitter integrations. Give us a follow for all things #MustTweetTV!