Twitter launches new pre-roll ad service and content deals

September 13, 2017 10:36

The Australian Open, ARIAs and local esports tournaments will have live Twitter streams available as part a range of deals announced by the social media service at a conference in Singapore this morning.

Coupled with the live streaming deals, Twitter has launched an in-stream video advertising service in Australia which will be rolled out across the Asia-Pacific region.

Matthew Derella, Twitter’s global vice president of revenue and operations

“APAC in general is a growth engine for Twitter overall and I think Australia stands out as a place where video consumption is happening so it’s a natural for us to go there first with our in-stream ads,” Matthew Derella, the company’s global vice president of revenue and operations, told Mumbrella.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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