Twitter offers new advertiser tools, plus long-form ‘Notes’

Twitter has today introduced a host of new features for advertisers and users alike – including Twitter Notes, which lets writers of all kinds go longform directly on Twitter for the first time. At Cannes this year, Twitter has also announced advertiser tools including conversion optimisation and branded likes.

Twitter has bolstered its suite of advertiser tools at Cannes this year, announcing a series of new features that both brands and advertisers can leverage to gain better engagement and sales leads from their creative.