Twitter paves way for audio advertising with launch of music streaming

Brands and advertisers could soon be building audio into their Twitter content following the launch today of the Twitter Audio Card.

The move will enable users to listen to audio directly in their timeline on both iOS and Android devices.

To mark the launch, the National Film and Sound Archive (NFSA), will be tweeting iconic Australian recordings, including the oldest known sound recording in Australia “The Hen Convention” from 1896.

The NFSA will share recordings throughout the day, including Jack Mumsdaine’s ode to racing ledged Phar Lap from 1932 and an interview with The Beatles by Binny Lum in 1964.