Twitter hones mobile and live video pitch to advertisers seeking millennials

July 6, 2017 10:32

The director of Twitter’s client partnership in Australia Angus Keene has flagged new features and more partnerships with events like e-sports as key parts of the social network’s plan to attract new advertisers.

Keene spoke to Mumbrella about the service’s plans to offerings better video features and sponsorship programs for advertisers and brands.

Keene: Twitter doubling down on video

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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