Twitter releases Amplify to boost TV integration in Australian market

Alex Hayes

January 13, 2014 6:16

Scoopla’s activation on Twitter today

Twitter has today unveiled its TV companion service Amplify in Australia, with Network Ten and Southern Cross Austereo’s (SCA) celeb news brand Scoopla as launch partners.

The service allows media owners to tweet video on the social network and monetise it through sponsorship packages using promoted tweets to boost the reach of the content.

SCA has teamed up with L’Oreal Paris for a series of activations which started today with The Golden Globes, while Ten has secured Samsung as a launch partner for the Winter Olympics in Russia starting in February.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

2 COMMENTS

Ex Fairfax Person 13 Jan 14

Twitter is the social platform to watch in Australia

Tim 15 Jan 14

Would have loved to see some engagement from @LOrealParisAU during this broadcast. Only using pre rolls seems to be under utilising when there’s conversations being had by their target audience right in front of them.

Looks like a really good product though. Exciting.

User ID not verified.

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Twitter releases Amplify to boost TV integration in Australian market

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