Twitter signals it will open its promoted tweets to Australian SMEs ‘soon’

October 10, 2014 12:15

L:R Mumbrella’s Tim Burrowes, Outbrain’s Ayal Steiner, Uni SA’s Karen Nelson-Field, Linkedin’s Matt Tindale and Twitter’s Cindy Burke.

Social media platform Twitter will shortly open its promoted tweets function to small and medium enterprises (SME) in Australia, having previously required a minimum spend of $5,000 to access the function.

Speaking at BEfest, the Festival of Content Marketing and Branded Entertainment yesterday, Twitter Australia’s Cindy Burke confirmed that the company would “soon” open the platform to marketers with smaller budgets.

“It is happening soon,” said the senior account executive when asked about it. “We actually hired someone to launch that. I’m sure they will be announcing it with an official launch.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics