Twitter to focus on live experience and working more closely with clients, says new MD

Social media platform Twitter is set to re-focus on the live experience following a period of uncertainty for the company which culminated in a restructure that saw 9% of jobs axed.

Suzy Nicoletti, the newly appointed managing director of Twitter, said the social media platform is set to focus on working more closely with its client partners and agencies and focusing on the live element of Twitter.

Suzy Nicoletti: There is a huge appetite for mobile and mobile video

“As we look to the future in Australia under this new structure there are two things we are going to do differently and that we’re going to focus in on,” she said.