Twitter to rebrand to X after Musk’s tweet bender

Elon Musk has confirmed Twitter’s iconic blue bird will soon be replaced by an interim X logo, in another major shake-up to the platform’s identity since his takeover.

Musk, owner of Twitter and chief executive of Tesla, tweeted for hours on Sunday about an imminent brand change for Twitter to become a platform called “X”.

Twitter bird

Say goodbye to the blue bird

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.