Two Aussie media agencies make Media Lions shortlist
After last year’s kerfuffle in the Media Lions at Cannes, when agency bosses complained that the judging process set up complex entries for failure, Australian agencies find themselves with just 17 finalists having entered 138 submissions.
Creative agencies outnumber media agencies on the list, with just four finalists from media agencies – OMD got three, Starcom one.
Australian and New Zealand agencies on Media Lions shortlist:
Australia
Perhaps full service is looking like a better option to some clients as “creative” agencies use their planners to redefine what communications channels look like?
@well, well, well
Cannes is still very much a ‘creative’ awards ceremony as you can see by the number of categories/entries aimed at traditional creative disciplines (M&Ms is the media biggie).
Sometimes the entries in these creative categories are also entered into the media ones by the creative agencies (you’ve spent all that money making the entry – so why the hell not).
What is interesting this year is how physical devices like Nike Fuelband are considered as ‘media’ – that’s a game changer I feel. That’s not the standard stuff you can buy from media sales!