Two Mad Cowboys rebrands to reflect new agency focus

July 4, 2024 3:40

Indie Sydney-based creative shop, Two Mad Cowboys, is rebranding to reflect its strategic shift towards specialising in go-to-market comms.

Having launched in 2015 with kitchen appliance brand Breville as its foundational client, the agency – now called The Cowboys – has spearheaded over 20 global product launches for the brand and executed multi-category repositioning and comms in over 70 countries.

“It’s been an incredible journey for us,” Matt Sterne, creative partner at The Cowboys, reflected.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.