Two out of work mates reconnect on a camping trip in new Great Northern Brewing Co campaign via TBWA
Great Northern Brewing Co has launched a new campaign to encourage those Australians lucky enough to be emerging from lockdown to plan a camping trip to celebrate their newfound freedom.
‘The Great Return’, created by TBWA Sydney, launched over the weekend with a spot featuring real life friends, Wil Ridley and Ross Walker. They’ve lost their jobs as part of COVID-19, one has a baby on the way, the other has just returned from being locked down in London, and they need each other, and nature.
Who green lit this contrived piece of content? Lame attempt at emotive advertising. Sorry guys.
Clems wins Grand Effie (and long-term category making it one of Aus’ top selling beers) for work on Great Northern… for what was good work for a category that hasn’t had a good piece of comms in a decade…
Cool, let’s shift the account to TBWA.
Clems still have the Great Northern account….
The bit where they go to hug each other before awkwardly bumping elbows made me squirm and feel so embarrassed for the makers of this spot. Turgid.
thats the moment i stopped watching… beyond words how bad that bit was
I actually really like this campaign. Here is an idea that speaks to the consumer sentiment at the moment without saying the superficial “we’re here for you/we’re all in this together” garbage etc that has been the face of just about all ads since May. It’s different and reminds people of something that matters to them: connection.
I agree with the general concept… but the execution of it is impossible to connect with.