UAE tries again for TV ratings measurement

Tim Burrowes

January 13, 2009 8:29

One of the more lawless media markets of the world is to see yet another effort to introduce a TV trading currency. The effort to measure television audiences within the United Arab Emirates will be led by the government controlled National Media Council. The country has a population of around 5m.

In 2005 a previous attempt to introduce a TV ratings systems in the wider Gulf region failed. It foundered when key personnel from advertisers behind the project, who were seeking greater transparency from media owners and agencies, moved on.

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.