ubank launches new brand platform in first work from whiteGREY
ubank has launched a new brand platform via WPP creative agency whiteGREY in the first work created by the agency since it was appointed to handle the NAB owned digital bank’s brand and creative account following a competitive pitch in late 2021.
The ‘That’s How You Money’ platform highlights the brand’s redefined brand proposition, and its promise to help the next generation of Australians be more successful with money. The launch follows the product campaign that went live to market in early-June across programmatic and selected above the line (ATL) channels.
